Milwaukee Sewerage Drops $3-million PR Plan
Submitted by Laura Miller on
Trade publication PR Week reports that critical news stories have caused the Milwaukee Metropolitan Sewerage District (MMSD) to pull a $3-million PR plan that "would have gathered community input for its long-range planning process." The Milwaukee Journal Sentinel's reporting on MMSD's PR spending led city commissioners to question the cost and details of the PR plan. According to the Journal Sentinel, MMSD's "budget for publicity and lobbying ranks fifth overall -- second among similar-sized systems -- and No.