Framing the Debate: How Walker Won the Ad War

Since 1993, the Center for Media and Democracy has tracked corporate spin and government propaganda. Because we are based in Madison, Wisconsin, we had an up-close view of the unprecedented television air war surrounding the recall election of Governor Scott Walker.

Final numbers are not yet in, but the recall race is expected to cost some $70-80 million, the most expensive in Wisconsin's history, dwarfing the previous total of $37 million spent in the 2010 gubernatorial election. Most of this money was spent on behalf of Governor Walker and most of it was spent on television.

Can Brats Build Bridges in Wisconsin?

Press and protestors outside the governor's mansion (source: Leslie Peterson)On June 12, Wisconsin Governor Scott Walker held the "Beer and Brat Summit," touted as an effort to bring lawmakers from both parties together, although some lawmakers from both sides of the aisle found reasons not to attend this PR event. Brats are a Wisconsin tradition but even they have become politicized over the past year with one of the major brat makers financially backing Walker's political campaign.

Walker's PR Plan to Use Beer and Brats

Ninety-eight state lawmakers -- 60 Republicans, 37 Democrats and one independent -- said they planned to attend the event, which offered a spread of beer, brats, and other specialties from the Dairy State.

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