PR Budgets Average $2.7 Million
Submitted by Laura Miller on
PR Tactics, a publication of the Public Relations Society of America, reports corporate budgets for public relations average $2.7 million in 2002, an increase from $2.25 in 2001. The Thomas L. Harris/Impulse Research Client Survey found that telecommunications firms outspend other sectors, averaging $8.04 million for PR budgets. Chemicals and plastics average $5.55 million; retailing, $3.96 million; energy, $3.68 million; and sports and entertainment, $3.52 million. Some of the PR spending goes to promoting new products. PR Tactics reports "a recent survey of 600 U.S.