BP Oil's $200 Million Greenwashing Campaign
Submitted by John Stauber on
The New York Times examines BP/Amoco, the world's second largest oil company, and its $200 million PR and advertising campaign to greenwash its image. It is an "enormous corporate rebranding exercise, shortening its name from British Petroleum to BP, coining the slogan "Beyond Petroleum" and redesigning its corporate insignia. ... in came a green, yellow and white sunburst that seemed to suggest a warm and fuzzy feeling about the earth. ... But ...