Recent comments

  • Reply to: Auto Racing for Clean Air?   16 years 4 months ago

    ... really big, really reliable bumpers.

  • Reply to: Businesses Lobby During "Earth Month" to Protect Plastic Bags   16 years 4 months ago

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  • Reply to: Auto Racing for Clean Air?   16 years 4 months ago

    Sure, if the cars are nuclear powered.

  • Reply to: Media's Military Analysts Involved in "Psyops on Steroids"   16 years 4 months ago

    The revelation that the Bush Administration spent millions of dollars in a massive pro-war propaganda campaign using scores of TV analysts - retired officers most of who had a financial relationship with military contractors - is stunning. Of course the story is being blacked out of the most important news media in the US, TV news, where most Americans get their information and through which the propaganda was delivered. Here the NYT reporter, David Barstow, and his editors answer questions about their piece:

    http://www.nytimes.com/2008/04/21/business/media/21barstowqa.html

    Q. One question not pursued in the article, and which may be of continuing relevance, is whether or not it was/is legal for the military to mount a covert "psychological operations" effort whose explicit target is Americans on American soil.

    — Bill, Austin, Tex.

    A. It is not legal for the U.S. government to direct psychological operations or propaganda against the American people. But the lines between ordinary public affairs and propaganda are sometimes blurry, and there are varying views as to whether this particular campaign crossed those lines. A Pentagon spokesman said its intent was to keep the American people informed about the war by providing prominent military analysts with factual information and frequent, direct access to key military officials. As Lawrence Di Rita, a former senior Pentagon official told me, they viewed it as the “mirror image” of the Pentagon program for embedding reporters with units in the field. In this case, the military analysts were in effect “embedded’’ with the senior leadership through a steady mix of private briefings, trips and talking points. But internal documents show that Pentagon officials also viewed the military analysts as “surrogates” or “message force multipliers’’ who could be counted on to deliver administration “themes and messages’’ as if they were their own views, and several analysts asserted in interviews that they were sometimes given false or misleading information on a variety of topics related to the war.

  • Reply to: Bloggers Can Be Hard on Greenwashers   16 years 4 months ago

    Are bloggers really more judgmental than mainstream consumers? Frankly, I doubt it. I believe they are somewhat representative of the global online population.

    Granted, they're likely more informed than people that rely purely on mass-media for their insights on current events. As a result, they can quickly deflate the legacy PR spin-doctors of deception -- clearly, Edelman has earned that honor.

    That said, Cause-Centric Market Development still has an important role to play in helping corporations re-invent their advertising, public relations and marketing efforts.

    Legacy advertising agencies and public relations firms are ill equipped to make the transition from a big-media "payola for influence" model to a social-media influence model that's focused on authentic advocacy.

    Commercial causes can be easily aligned with a receptive stakeholder group -- so there's no need to resort to the old marketing communication methods. IMHO, Twenty-First Century Marketing Communications has evolved.

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