Activists looking for alternatives to the seemingly overwhelming power of corporate PR may find some useful guidance from tthe SPIN (Strategic Press Information Network) Project. SPIN provides training, media strategizing, and resources to help grassroots activists expand their capacity to influence public opinion and garner positive media attention. "We believe there is a direct correlation between a communityis improved media skills and its ability to get good press," states the SPIN websitel A little training, strategizing and media planning goes a long way in changing how advocates relate to the media and the type of press they receive.