Marketing

Drug Companies: Marketing Machines Gone Awry

Prescription pillsNew York Times reporter Melody Petersen, who covered the pharmaceutical industry for four years, has now published a book titled Our Daily Meds: How the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs.

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Chart(er)ing a New Course for Invasion of Privacy

Charter Communications, one of the largest Internet Service Providers (ISP) in the U.S., recently sent letters to some of its 2.7 million customers with details of a new initiative. "Charter is billing its new web tracking program as an 'enhancement' for customers' web surfing experience. ... The pilot program is set to begin next month.

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Like Taking Candy from a Baby

Consumer Reports Webwatch and the Mediatech Foundation have published a study of how young children interact with the internet, warning that "Publishers of many major children's Web sites should do a better job disclosing sales and advertising information to parents, especially as more kids at younger ages go online to play and meet friends." The study asked families to keep journals and use video cameras to track the way their children used sites such as Club Penguin, Webkin

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MoveOn and Fenton PR Launch Liberal Advertising Consortium

AdAge reports that Fenton Communications and its client MoveOn.org have announced a politically liberal advertising consortium using corporate advertising executives and firms to "help change the playing field this year. ... At the moment it will go after presumptive Republican nominee Senator John McCain. ...

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