A Sick Way to Promote Drugs
Submitted by Diane Farsetta on
"I've never been on the opposite side of the No
Main Source:
Topics:
Cause-Related Marketing
Bloggers Can Be Hard on Greenwashers
Submitted by John Stauber on
The latest green marketing study from Nielsen Online "calls greenwashing a 'failed corporate strategy' and urges brands to aim for transparency and consistency instead.
No
Main Source:
Topics:
Glover Park Group Fights for (and Against) Climate Protection
Submitted by John Stauber on
"Former vice president Al Gore (through his Alliance for Climate Protection) will launch a three-year, $300 million campaign aimed at mobilizing Americans to push for aggressive reductions in greenhouse gas emissions, a move that ranks as one of the most ambitious and costly public advocacy campaigns in U.S. history. ...
No
Main Source:
Topics:
Sierra Club Bleaches Dissent on Clorox Deal
Submitted by Diane Farsetta on
In an unprecedented move by one of the Big Green environmental groups, the "Sierra Club's national board voted March 25 to remove the leaders of the Club's 35,000-member Florida chapter, and to suspend the Chapter for four years." What did the chapter do?
No
Main Source:
A 'Humanitarian Campaign' to Sell Bottled Water
Submitted by Anne Landman on
As more major U.S.
No
Main Source:
Topics:
GM Runs from RAN, then Discusses Greenwashing
Submitted by Diane Farsetta on
GM's Bob Lutz, in one of the company's fake news spotsIn January, General Motors launched a new website, "GMnext" (which includes a wiki), to mark its 100th anniversary a
No
Main Source:
Big Oil Tries to Inspire Warm Gooey Feelings
Submitted by Diane Farsetta on
As ExxonMobil breaks its own record to post the largest annual profit by a U.S. company, the American Petroleum Institute (API) is trying to tap some goodwill. At the Super Bowl U.S.
No
Main Source:
Green Ads Raise Red Flags Worldwide
Submitted by Diane Farsetta on
An increase in "green" marketing has led
No
Main Source:
Topics:
Whither the Weather?
Submitted by Diane Farsetta on
The U.S. Department of Homeland Security "is paying a Pennsylvania ad firm to pitch 'pre-written' winter-weather-preparedness articles" to national and local media.
No
Main Source:
How BP Fueled "Emotional Affinity" for Gas
Submitted by Diane Farsetta on
The energy company BP's rebranding as "Beyond Petroleum," led by WPP Group's Ogilvy & Mather, is reviewed by Adweek's Gregory Solman.
No
Main Source:
Pages
