James S. Kunen works in corporate communications and muses on Enron's 'Visions and Values' statement [3]. Kunen notes that "a statement of Vision and Values, setting forth lofty goals and bedrock beliefs, is an absolute must for the modern corporation. The "V&V," as it's called, pleases investors and customers ... and supports employee morale by reminding one and all that the company strives to do good, not just do well. ... I know one writer who, while struggling to draft one of these corporate credos, threw up her hands in despair and observed: "Why not just come right out and say it? 'We will strive to make as much money as we can without going to prison.' "