Kevin Anderson, blog editor for the UK Guardian, was bemused by an advertisement posted in the Washington DC subway. "This ad of a man's beer belly stuffed with bills railing away against trial lawyers probably makes little sense to the average American. ... Figuring out who is behind ads like this is even more interesting. The ad highlights an innocuous sounding website www.ConsumerFreedom.com (because who would be against consumer freedom?). What is this group? SourceWatch [3] gives the history and current campaigns of the Center for Consumer Freedom [4]. They originally started to fight against smoking restrictions in restaurants backed with money from tobacco giant Philip Morris [5]. They have since expanded into other areas including anti-anti-obesity. Hard-hitting news funny man Stephen Colbert gets to the bottom of the story in this interview [6] of Rick Berman [7], the PR man behind the Center for Consumer Freedom."