Faced with a national outcry over the high price of gasoline and soaring profits for energy companies, the American Petroleum Institute [3] has launched a multimillion-dollar PR and advertising campaign to convince the public that "rising energy prices are not the producers' fault and that government efforts to punish the industry, especially with higher taxes, would only make pricing problems worse," reports Jeffrey H. Birnbaum. Consumer groups such as the Consumer Federation of America [4] are complaining that the industry "is using its outlandish profits to make even more money, and that its advertisements use statistics selectively."