The PR firm MultiVu [3] has a new "social media news release targeting the U.S. Hispanic audience," reports PR Week. Its "Interactivo Multimedia News Release" (IMNR) distributes fake news [4] "broadcast content, photos, and text to Hispanic social networks and news sites. Video content will also be distributed to video-sharing sites such as MiGente [5] and HispaVista [6]. And IMNR content will appear in Spanish on the Reuters billboard in Manhattan's Times Square [7]." MultiVu parent company PR Newswire purchased [8] Hispanic PR Wire in January. MultiVu's new division, "MultiVu Latino," is headed by Hispanic PR Wire co-founder Manny Ruiz.