"As controversy rages over forthcoming federal Real ID [3] requirements, state officials should be plotting public relations strategies to counteract the well-publicized rebellion," suggested speakers at the Government ID Technology Summit in Washington DC. More than 30 states have introduced or passed measures that reject or criticize the Real ID requirement for federally approved, "machine readable" personal identification cards. Civil liberties, privacy and immigrant rights groups have also criticized Real ID. Former Transportation Department [4] official turned private consultant Betty Serian told state and federal officials that "it's a classical textbook case of good communications planning ... and working that into your implementation plan for Real ID." To decrease public opposition, Serian suggested using such pro-Real ID messages as "it's a way to do the right things for the right reason," and "it will help prevent identity theft." Serian stressed "the time is definitely now" to plan Real ID messaging, and outreach through direct mailings, public service announcements [5] and paid advertising.