Grrrrrreenwash [1]
Submitted by Bob Burton [2] on
The New South Wales Greens have complained to the Australian corporate regulator that Saab's "Grrrrrreen" advertising campaign makes deceptive claims and is greenwashing [3]. The "Grrrrrreen" ad states that "every Saab is green." Another ad for one car model, which runs on a part ethanol mix, proclaims it is "fueled by nature: enjoy more power with a cleaner conscience." Green member of parliament Lee Rhiannon argues that according to Australian government data [4], Saab cars have relatively poor environmental performance. Saab's best performing car was ranked 33rd.