Steven C. Parrish, who is senior VP/corporate affairs at Philip Morris Cos., has apologized for a company-funded report calling cost savings from smokers' early demise one of the "positive effects" of cigarette consumption. According to O'Dwyer's PR, Parrish said in an interview with The Wall Street Journal that it was a "terrible mistake" as well as wrong. "To say it's totally inappropriate is an understatement," Parrish said.