Newsweek reports on "a draft report recently produced by the Baghdad [U.S.] embassy's director of strategic communications Ginger Cruz" that the publication obtained. The report warns, "Without popular support from the US population, there is the risk that troops will be pulled back ... Thus there is a vital need to save popular support via message." It suggests "16 themes to reinforce [3] with the American public," including "vitally important we succeed," "actively working on new approaches," and "there are no quick or easy answers." Newsweek comments, "What's even more telling is that the IRAQI MESSAGES -- the very next section -- are still 'TBD,' to be determined." The Cruz report also states, "Inadequate message control in Iraq is feeding the escalating cycle of violence." In contrast, "The sophistication of the way the enemy is using the news media is huge," said Lt. Gen. Peter Chiarelli, the former commander of U.S. forces in Iraq [4]. A U.S. Embassy spokesperson told Newsweek that "the document reflects Cruz's personal views, not official policy."