SMT star Julie Edelman [3] shills for five companies [4]

As the Center for Media and Democracy illustrated in its April 2006 report [5], "fake TV news" includes satellite media tour [6] (SMT) interviews. According to PR Week, "Generating interest in an SMT requires innovation and imagination, and maybe even a stunt. ... The art of the successful SMT is in its subtlety, where the subject -- the product, movie, or any other property being promoted -- is almost incidental." PR Week describes an SMT produced for Bank of America by KEF Media Associates [7] that featured NASCAR star Kasey Kahne. Another SMT, produced for E&J Gallo Winery by KEF, sought to promote wine "to more blue-collar sensibilities" with a tailgate setting. The SMT showed "upscale tailgating, like wine and shrimp, not beer and hot dogs," explained KEF's Linda Buckley. An SMT produced for Del Monte by MultiVu [8] "utilized a kitchen set with an array of foods," to promote the canned food company's "Healthy Fuel for School [9]" campaign. Lastly, an SMT produced for GlaxoSmithKline [10] featured "Desperate Housewives" star and migraine sufferer Marcia Cross, to promote the pharmaceutical company's headache remedy.