PR Week has good news for marketers and PR professionals seeking to reach Black audiences: there are "about 1,100 [radio] stations in the U.S. programmed toward African Americans. ... And even in the age of new media, these hip-hop, urban contemporary, R&B, jazz, and gospel stations are often the first source of news for this audience." Medialink Worldwide [3]'s Michele Wallace said there's no need to produce different audio news releases [4] (ANRs) or public service announcements [5] for each city, but to include "market-specific information in your support materials." PR Week counsels against relying on ANRs, since "most African-American radio stations prefer their own hosts to handle interviews."