Ann Coulter's PR Formula: Hate Speech + Media Coverage = Best-Seller [1]
Submitted by John Stauber [2] on
David Carr examines Ann Coulter [3]'s simple PR formula for marketing her best-selling books: vile hate speech echoed in the mainstream media. In her five books Ann Coulter [3] has "suggested wistfully that Timothy McVeigh should have parked his truck in front of the New York Times [4], joked that a Supreme Court justice should be poisoned, and said that America should invade Muslim countries and kill their leaders." Bob Wietrak of Barnes & Noble observes Ann Coulter [3]'s "fan base is phenomenal and she is in the media constantly. When she is in the media, it creates more media coverage. And every single day, the book sells more." TV loves Ann Coulter [3] Carr concludes because "seeing hate-speech pop out of a blonde who knows her way around a black cocktail dress [5] makes for compelling viewing. ... You can accuse her of cynicism all you want, but the fact that she is one of the leading political writers of our age says something about the rest of us."