New Homes for Corporate Video, Robin Raskin [1]
Submitted by Diane Farsetta [2] on
"Putting VNRs [3], b-roll [4], and SMTs [5] on the Web is quickly becoming a corporate necessity," claims PR Week, referring to sponsored "news" [6] packages, interviews and other video. A MultiVu [7] executive "notes that pharma companies in particular are using broadcast content on the Web to reach out to a different audience. ... MultiVu recently produced a VNR package about osteoporosis for spinal-product company Kyphon and later incorporated the footage into a multimedia news release ... to target physicians." PR Week also suggests distributing corporate video via podcasts, RSS feeds and iTunes. In related news, "VNR Queen" Robin Raskin [8] is featured on the new Yahoo! Tech [9] website. In their release [10] announcing the site, Yahoo! calls Raskin "The Boomer," and says she will provide "regular coverage focused on a maturing audience." Red Herring writes that [11] Yahoo! Tech is "designed to help consumers and provide a preferred advertising platform for product marketers."