The Nuclear 'Renaissance' Will Be Advertised [1]
Submitted by Diane Farsetta [2] on
"The nation's nuclear-power industry is set to roll out a multiyear advertising campaign to build public support [3] for a generation of new plants," reports the Wall Street Journal. The ad campaign, run by the PR firm Hill & Knowlton [4] for the industry group Nuclear Energy Institute [5] (NEI), promotes a "nuclear renaissance [3]." NEI's Scott Peterson said the goal is to "build a broader base of bipartisan support, both in Washington and across the country." Last week, NEI selected Alex Flint as its new head lobbyist. Flint will remain at his current job, as the majority staff director [6] of the U.S. Senate Energy and Natural Resources Committee, until joining NEI [6] in April 2006. O'Dwyer's reports [7] that Weber Shandwick [8] is promoting British Nuclear Fuels [9]' move to sell Westinghouse Electric [10] to Japan's Toshiba for $5.4 billion. U.S. Commerce Secretary Carlos Gutierrez [11] had lobbied British officials in favor of General Electric [12]'s bid for Westinghouse.