Al Jazeera [3] International has retained Brown Lloyd James (BLJ), a PR firm with offices in New York, Washington and London, as its agency of record. Set to launch in 2006, Al Jazeera International will be the 24-hour English-language news channel run by the Qatar-base company. According to PR Week, BLJ will promote the channel to industry trade publications and may eventually target news "consumers." BLJ received $37,500 for work in 2003 to help build political support in Washington for Iyad Allawi [4] in his bid to become prime minister of Iraq. BLJ clients [5] include BBC, Disney and the Ford Foundation among others.