In a Fox News [3] interview, Laurence Moskowitz [4], the CEO and President of Medialink Worldwide [5], defended video news releases [6] (VNRs). "If the government doesn't use VNR as a tool, I believe they would be negligent," he said [7]. Medialink is the largest global producer of VNRs. Moskowitz estimated that some 4,000 VNRs are produced by corporate and government sources each year. Bob Priddy, the chair of the Radio-Television News Directors Association [8], said airing VNRs without the sponsor being identified breaks the Association's code of ethics. "If people take canned material, whether it's from a government agency or anywhere else, and they don't tell their audience who or where it is coming from, they are lying to their consumer," he told Fox.