"The U.S. government has launched a series of advertisements - broadcast for the first time on Pakistani state television and radio stations - promising multimillion dollar awards for information leading to Mr. bin Laden [3]'s capture." The ads show "images of bin Laden, Ayman al-Zawahri [4], and the one-eyed reclusive Taliban leader Mullah Omar," while a voice says, "Who can stop the terrorists? Only you." The $5 to $25 million awards are also publicized on "posters, matchbox covers, newspaper ads, and the Internet [5]." One Peshawar shopkeeper called [6] the ads "useless," adding, "Everyone knows what Osama looks like. ... People even name their babies after him."