A new reality show in Israel promises the winner a year's contract at a PR agency in New York where he or she will be responsible for promoting Israel to Americans, the Guardian reports. The show, called The Ambassador, has 14 contestants carrying out a variety of diplomatic tasks. "The winner will be the person who best demonstrates the qualities of a professional advocate and presents Israel in the most positive light," the Guardian writes. "Candidates must strive to spin Israel's story most effectively and need not pay much attention to reality or the Palestinian point of view." Yoram Peri, a professor of politics and media at Tel Aviv University, told the paper, "The major concern in Israeli society is that we do not explain ourselves well. When we discuss the horrible things that happen in the West Bank, we don't talk about the issue but about how it will be seen."