As the U.S. escalated its attack on Fallujah, "the Pentagon-run embedded [3]-journalist program has surged," and Iraqi insurgents "invited journalists to 'embed' with them [4] to report their side of the war." The Falluja Mujahideen Shura group of insurgents, tribal chiefs and Sunni clerics said of their embed program, "All media will be allowed into Fallujah to witness the crusade against Islam and see the real face of America. U.S. media will not be excluded. ... We will protect them and transport them to the location of the events." Reuters reported [5] that "the few journalists remaining in Fallujah ... are mainly Iraqis [6]."