In an article (which draws from Disinfopedia [3] and echoes Banana Republicans [4]) anticipating the Republican Party's "72-hour plan" before the election, Joshua Holland writes, "Public relations firms [5] like [Richard] Viguerie's have played an important and growing role in the popular conservative movement - you might call it corporate populism. The Swift Boat Veterans for Truth [6], Move America Forward [7] ... and no less than a dozen 'popular' ballot initiatives have been linked to PR firms with deep ties to the Republican Party in the past two years. Creating a movement is becoming easy; with today's activist tools, anyone with adequate funding can launch a credible 'grassroots [8]' campaign."