PR pro Gordon James [3] recently returned from Iraq, where he was Director of Advance and Special Events in the Coalition Provisional Authority [4]'s Office of Strategic Communications. "We were highlighting Ambassador Bremer [5]'s work, trying to get a positive media spin," he told PR Week. "It was very rough work," but "we helped Iraqis with the signing of the Tal, their Declaration of Independence." James also headed the "100 Days to Sovereignty" countdown and helped organize the secret ceremony "when Ambassador Bremer was able to hand over sovereignty [6]. Then we took [Bremer] to the airport, came back, and did the swearing-in ceremonies."