"It's hard to believe that there isn't an attempt to deceive here," writes PR commentator Paul Holmes, considering the industry group SUV Owners of America [3]'s self-description, on its website, as "a nonprofit consumer organization dedicated to supporting the rights and serving the interests of SUV owners," providing a "voice and advocate for SUV owners." But Holmes notes that "its board of directors consists largely of industry reps and public affairs execs [4] with ties to the industry." Moreover, "the group's funding is opaque: It's certainly not explained on SUVOA's website or in its press releases. And that's my problem with front groups [5]."