"We Employ America [3], a national cooperative marketing and advertising [4] campaign targeting the loss of American jobs to outsourcing," was launched by Milwaukee-based ad firm Catral Doyle Creative [5]. WEA describes itself [6] as "a market-driven, consumer focused program ... designed to pool the resources of enrolled American manufacturers to inform consumers that, by choosing to purchase products from WEA member companies, they are supporting American jobs and economic stability." To join WEA, "potential corporate members" must simply "demonstrate it has at least one product ... [with] at least 65% of the total cost of the components, manufacture and packaging incurred within the United States."