"When a beautiful girl walks up to you, and she's wearing the TV commercial on her chest, you just can't get away from it [3]," enthused Adam Hollander, head of The Brand Marketers and creator of T-Shirt TV. The shirts contain speakers and 11-inch TV screens, which can show video ads, flash animation or slides. T-Shirt TVs worn by "aggressively friendly" young women will be part of a 10 city marketing campaign for the movie "I, Robot." Advertising executive David Helm commented, "Advertising is obnoxious [4] so that it gets attention. And then that doesn't work anymore, so it gets more obnoxious."