When it comes to stealthy PR campaigns [3], the biotech industry has spared no expense. For the past six years, the UK-based public interest group GM Watch [4] has been tracking and documenting biotech's dirty tricks, learning that the PR web reaches further than just GM food. Encompassing a broad range of front groups, industry-funded researchers, and internet campaigns, GM Watch's new website LobbyWatch [5] provides a who's-who of PR operators in Europe and the rest of the world. LobbyWatch's groundbreaking research details how the Living Marxism network [6] is bringing a "Wise Use" [7]-type environmentalism (read: industry friendly) to Europe, how the European Science and Environment Forum [8] was founded with money from tobacco giant Philip Morris, and many other stories.