Mad Cow Flack Gets a Platinum Trumpet [1]
Submitted by Sheldon Rampton [2] on
The Publicity Club of Chicago, a PR industry trade association, has given its "Platinum Trumpet" award to Sarah Sarosi of the Burson-Marsteller PR firm [3], which worked on behalf of the National Cattlemen's Beef Association in the U.S. and "responded immediately when a Canadian case of Bovine Spongiform Encephalopathy (or 'Mad Cow' disease) was diagnosed."