"Tyson Foods has opened an office of Animal Well-Being, seeking to assure retail and food-service customers as well as consumers that it takes humane animal handling seriously," PR Week reports.
"Animal-rights groups fault large American meat and poultry processors for what they see as inhumane handling of animals. These groups have protested in public for years about the plight of animals raised by companies like Tyson.
... The new office will oversee audits of animal-handling practices and make them available to customers on request, but likely wouldn't publicly disclose audit results. The office will also oversee training and records keeping regarding handling techniques at the company. Veterinarian Dr. Kellye Pfalzgraf, who oversaw a similar office for IBP, a major meat processor Tyson bought in 2001, will head the new office."