Following a trend reported in PR Watch, 3rd Quarter 2002 [3] of using PR to improve the image of global capitalism, PR giant Hill & Knowlton has formed a corporate social responsibility (CSR) group. PR Week reports,
"The CSR unit will attempt to focus on providing strategic counsel and communications support to CSR programs in areas including public outreach, internal communications, financial communications, community investment, public affairs, and environmental and CSR reporting.