The industry trade publication PR Week has a few kind words to say about Nick Naylor, the fictional PR man who figures as the protagonist in Christopher Buckley's hilarious book, Thank You for Smoking [3]. "He can stun a Clean Lungs conference into silence with a few words about the First Amendment rights of the poor, embattled tobacco companies. He can win over an Oprah audience by turning the tables on those evil health professionals who only care about their (gasp!) budgets." PR Week gushes that PR pros "will recognize and laugh at themselves in this brilliant, morally complex portrayal of a good guy in a rough business. As one of the more savage political strategists once told PR Week, 'This is the most accurate portrayal I've ever seen of what I do all day.'"