Outside the World Summit on Sustainable Development held in August in Johannesburg, there were poor street vendors and farmers holding signs and wearing t-shirts reading: "Save the Planet from Sustainable Development", "Say No To Eco-Imperialism", "Greens: Stop Hurting the Poor" and "Biotechnology for Africa." The problem, according to environmental reporter and activist Jonathan Matthews is that the anti-environmentalist demonstration was organized by the corporations that environmentalist wanted to be held accountable. "The counterattack takes place via a contrarian lens, one that projects the attackers' vices onto their target. Thus the problem becomes not Monsanto using questionable tactics to push its products onto a wary South, but malevolent agents of the rich world obstructing Monsanto's acceptance in a welcoming Third World," Matthews writes.