A major global public opinion survey suggests that trust in many key institutions has fallen to critical proportions. The survey of 36,000 people conducted by Gallup International and Environics International reveals a dramatic lack of trust in democratic institutions and global and large national companies; and trust is even low when it comes to non-governmental organizations (NGOs), trade unions and media organizations around the world. (Maybe people should just take the advice of PR Watch editors Sheldon Rampton and John Stauber, and Trust Us, We're Experts [3].)