"This month marks the end of one of the most successful and respected conservative PR teams in Washington, as Herb Berkowitz and Hugh Newton retire from the Heritage Foundation," PR Week writes. "Heritage, a conservative think tank founded 25 years ago, became one of the foremost purveyors of right-wing public policy in Washington with Berkowitz and Newton at the PR helm. The two are credited with helping win credibility for conservative ideals among often-hostile liberal journalists in Washington."