"Conkling Fiskum & McCormick [3] is counseling a coalition of heavyweight food biotechnology companies in a push to defeat a November ballot initiative [4] in Oregon requiring labels for genetically-modified foods in that state," reports O'Dwyer's PR Daily. The Coalition Against the Costly Labeling Law [5] plans to spend $6 million [6] and has already raised $4.6 million from companies including CropLife International, PepsiCo, General Mills and ConAgra Foods. The citizens movement pushing for labeling [7] of genetically engineered food expects to be massively outspent by corporate dollars flowing into Oregon from food and biotech companies.