Two advertising executives turned novelists have launched a new company that plans to pay established authors to write specially commissioned fictional books on demand for government departments and businesses seeking to convey "difficult ideas" to the public. "Already there are takers," reports the Independent of England. "The Foreign Policy Centre, an independent think tank whose chief patron is Tony Blair, has spent £15,000 on an online novella called Need to Know about an anti-globalisation campaigner who abandons direct action in favour of protesting via the internet."