In the wake of recent corporate scandals, Business Ethics [3] magazine, which promotes the movement for corporate social responsibility, is facing up to some unpleasant realities. "It appears that much of the corporate social responsibility movement has dealt in peripheral matters, in language, in mechanical social screens. Behind the scenes, the dirty work went on as usual," says contributing writer Milton Moskowitz, who reluctantly concludes that "Much of the movement has been a public relations smoke screen." Editor Marjorie Kelly agrees. ""The lesson," she says, writing in the magazine's 15th anniversary issue, "is that all the things CSR has been measuring and fighting for and applauding may be colossally beside the point."