As Bob Burton revealed last year in PR Watch, the whaling industry is using "scientific research" as PR subterfuge to revive commercial whaling [3]. Burton described the unethical work of one US-based PR flack, Alan Macnow, who has run a pro-whaling campaign called "Friends of the Whalers [4]." Today the New York Times reports that "Japan plans to double the number of whales it kills in the North Pacific each year under a program that it describes as scientific research but that American and some European officials say is commercial whaling."