Peter Sandman's advice to corporations on "outrage management" was first detailed in PR Watch by Australian writer Bob Burton. Now Bob has contributed a chapter to a new book, Moving Mountains: Communities Confront Mining and Globalization [3], published by Contemporary Oxford Press/Mineral Policy Institute. With Bob's permission, we are making his chapter, titled "When Corporations Want to Cuddle," available from the PR Watch website as a free PDF download [4].