Advertising

Millions for Marriage -- and Schubert Flint

The National Organization for Marriage's (NOM's) $1.5 million television ad campaign -- with spots featuring "ominous clouds over several people warning against same-sex marriage" -- is bringing one public relations firm to the national stage. The Sacramento, California firm Schubert Flint Public Affairs "played a key role in torpedoing same-sex marriage in California," reports O'Dwyer's.

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A Sacred Vow, But Not to Journalistic Standards

The National Organization for Marriage, "a national organization that opposes same-sex marriage is targeting New Jersey in a $1.5 million advertising campaign." The group is also running ads in Iowa, New York, Pennsylvania, Rhode Island and Vermont. The television spots warn that supporters of same-sex marriage "want to change the way I live. ... That means wedding photographers and marriage counselors could be labeled bigots and sued if they oppose working with same-sex couples," they claim.

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The Bleak State of the News Media

"Newspaper ad revenues have fallen 23% in the last two years. ... By our calculations, nearly one out of every five journalists working for newspapers in 2001 is now gone, and 2009 may be the worst year yet," reads the summary of the "State of the News Media 2009" report. In local television, "revenues fell by 7% in an election year -- something unheard of -- and ratings are now falling or are flat across the schedule." News "audience migration to the Internet is now accelerating," but "online ad revenue to news websites now appears to be flattening; in newspapers it is declining. ...

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Cessna Urges Executives to Fly with Pride

"Pity the poor executive who blinks. ... True visionaries will continue to fly," a new ad campaign by Cessna Aircraft defiantly states. The company saw a "sudden drop in demand for private airplanes of all sizes," which it believes is due not only to the recession, but also to the "unexpected public backlash that erupted after the chief executives of Ford Motor Co., Chrysler LLC and General Motors Corp.

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