women

As CMD has reported previously, the infant formula industry in the U.S. is committed to making sure that women aren't, as they put it, made to feel guilty about not breast feeding. But it seems that formula producers are also looking to make inroads in Europe, where rates of breast feeding are far higher than in the U.S. The Independent "has uncovered strong ties between Nestle, the world's largest baby milk manufacturer, and the Department of Health. Rosie Cooper, a parliamentary private secretary to the Health minister Ben Bradshaw, is undergoing a year-long Industry and Parliament Trust fellowship with Nestle, and in February went for a week to South Africa as a guest of the group to oversee its corporate social responsibility activities." Three other Labor Party members of Parliament accompanied her at Nestle's expense. Critics are alarmed that the corporation has made such inroads into the government. A spokesperson for Baby Milk Action, which together with UNICEF, Save the Children and the National Childhood Trust, has organized a boycott of Nestle, said "Time and again we see Nestle trying to ingratiate itself with health workers and policymakers through gifts, free trips, sponsorship and so-called partnerships. Surely the Government should not look to companies to fund and organise trips such as this."

AdAge reports that Fenton Communications and its client MoveOn.org have announced a politically liberal advertising consortium using corporate advertising executives and firms to "help change the playing field this year. ... At the moment it will go after presumptive Republican nominee Senator John McCain. ... [David Fenton] said the team would work for a variety of causes, not just MoveOn.org. Fenton also handles public relations for Global Green; Friends of the Earth; Bono's One Campaign; Refugees International; and Human Rights Watch, among others. 'Right now, the idea is to help win the election and talk about issues on [sic] global warming and women's rights,' he said." MoveOn's political strategist Tom Matzzie and its founder Wes Boyd also founded Campaign to Defend America, currently running advocacy TV ads against John McCain.

How does a mother explain to her children why she's having a breast augmentation, a tummy tuck or a nose job? Help is on the way -- a new book for kids about plastic surgery, My Beautiful Mommy. The story features a handsome, musclebound, superhero-type male doctor and a Mommy who says that as she got older, she couldn't fit into her clothes any more. Mom explains to her child that the doctor is going to help her fix all that. Mom comes home after surgery looking slightly bruised and bandaged, but with fuller, higher breasts. The text of the book doesn't mention breasts, though; only Mom's "tummy." Michael Salzhauer, the plastic surgeon who wrote the book, said, "The tummy lends itself to an easy explanation to the children: extra skin and can't fit into your clothes. The breasts might be a stretch for a six-year-old."

NEI coasterSwiss auto racer Simona De Silvestro isn't only "the second woman in the 34-year history of the Cooper Tires Presents The Atlantic Championship Powered by Mazda to win a race with her victory in the Imperial Capital Bank Atlantic Challenge of Long Beach." Believe it or not, there's another sponsor involved -- the U.S. nuclear power lobby group the Nuclear Energy Institute. "It was a very tough weekend, especially on Friday, but we got everything together," De Silvestro said about her recent win. "For the race, I was pretty confident, because the car felt really good. ... I also need to thank the Nuclear Energy Institute for supporting me. I am proud to be a brand ambassador for the Nuclear Clean Air Energy Initiative."

Listen to this week's edition of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at what Hillary Clinton's presidential campaign and Chile's Patagonia region have in common, and how Unilever is adjusting its cause-related marketing. In "Six Degrees of Spin and Fakin'," we remember one of Burson-Marsteller's old front groups. The Weekly Radio Spin is freely available for personal and broadcast use. Podcasters can subscribe to the XML feed on www.prwatch.org/audio or via iTunes. If you air the Weekly Radio Spin on your radio station, please email us at editor@prwatch.org to let us know. Thanks!

From Dove's new websiteIn 2004, the Unilever company Dove got lots of attention for using "ordinary-looking -- in some cases heavyset -- women in its ads for shampoos and beauty products. The ad and public-relations effort, called 'Campaign for Real Beauty,' created free publicity for the company." Now, Dove is "trying to create a new online community for women that offers entertainment, blogs, advice and advertising." The website was designed by the WPP firm Ogilvy, to "strengthen the link" between the Campaign's empowerment rhetoric "and Dove's line of products." To date, the Campaign's "marketing impact has been somewhat blunted by the fact that the social cause hasn't been linked directly to specific Dove products." Dove's new site will face competition from similar corporate-sponsored, woman-focused websites. Yahoo recently launched "Shine," designed to give "the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households," reports AP. And Kraft has "uPumpItUp," a so-called "cause initiative for the Crystal Light brand."

Administrators of "Popline," the "world's largest scientific database on reproductive health," which is housed at the Johns Hopkins University's School of Public Health, "blocked the word 'abortion' as a search term after receiving a complaint from the Bush administration over two abortion-related articles listed in the database." The search block has since been removed, with the university's public health dean stressing the school's commitment "to the advancement and dissemination of knowledge and not its restriction." But the two studies that prompted the complaint have been removed from the database. Popline is funded by the U.S. Agency for International Development (USAID). In 2001, President Bush revived the "gag rule," which bans U.S. government funding for groups that perform or "actively promote abortion." A USAID spokesperson said she "could not identify the documents that prompted her office's complaint, but said the publications were one-sided in favor of abortion rights."

Listen to this week's edition of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at Al Gore's not-so-green PR firm, who cares about the FDA, and a strange definition of "civil rights." In "Six Degrees of Spin and Fakin'," how Big Oil is courting the blogosphere. The Weekly Radio Spin is freely available for personal and broadcast use. Podcasters can subscribe to the XML feed on www.prwatch.org/audio or via iTunes. If you air the Weekly Radio Spin on your radio station, please email us at editor@prwatch.org to let us know. Thanks!

Ward ConnerlyPeople in Colorado who signed an anti-affirmative action ballot initiative petition are charging that petition circulators deceived them about the measure's real purpose and intent. The signature-gathering effort is part of a push by African-American conservative Ward Connerly to qualify ballot initiatives in Arizona, Colorado, Missouri, Nebraska and Oklahoma that would end affirmative action policies and programs in those states. Signature-gatherers for Connerly's measure, which is deceptively titled the "Colorado Civil Rights Initiative," reportedly approached people in the Denver metro area by asking them whether they were "against discrimination." If a person answered "yes," they were asked to sign a petition that they were told would legally end discrimination in their state. Many signers were upset later when they discovered that the "Civil Rights Initiative" was really an effort to end existing affirmative action programs and policies that help level the playing field for groups like minorities and women, that historically have suffered the most from discrimination in employment, contracts and educational opportunities.

When some people in the audience at the premiere of the new Dr. Suess movie "Horton Hears a Who" started yelling "A person's a person no matter how small," others thought they were just over-enthusiastic Dr. Suess fans. Instead, it turned out that a pack of anti-abortion activists had hijacked the elephant star's famous line to promote their view that abortion should be banned. After their shouting stint, they handed out fliers designed to look like movie tickets. Audrey Geisel, widow of Theodore Geisel (Dr. Seuss) and her attorney, Karl ZoBell, who has long represented the legal interests of Dr. Seuss, were also attending the premiere. ZoBell, who has never hesitated to send cease-and-desist letters to people expropriating Dr. Suess's material for their own use, said he wished the protesters would use original material. The Geisels have long opposed any political use of Dr. Suess's intellectual property. But the anti-abortionists are persisting. A Colorado group gathering signatures for a ballot initiative that would legally define fertilized human embryos as people plans to show up at Denver theaters when the movie opens and use the event to collect signatures for their measure.