Recent posts about public relations
Healthwashing Soda
As state and local governments consider taxing soda and sugary drinks to raise money and address the national obesity epidemic, manufacturers of sugary drinks -- like countless other industries -- are taking PR cues from the tobacco industry to defeat the initiatives. The PR tactics they are using are starting to be old hat. By now, everyone should be able to spot them, but just in case you're not up to speed on your corporate PR literacy, here's what to look for:
Step One: Position your product as the solution, not the problem
Coca Cola, Pepsico and Dr. Pepper Snapple Group are running print and TV ads promoting their joint initiative to remove full-calorie, artificially-sweetened drinks from schools. At the same time, Americans Against Food Taxes, the front group for the sugary drink manufacturers, is sending out emails boasting that soda companies have replaced full-calorie soft drinks with "smaller-portion" and "portion-controlled" beverages, real juice and bottled water in schools. Voila'! Their products are no longer the problem, they are part of the solution. Even better, now they'll get kids to buy more bottled water -- which costs them next to nothing to make -- at a dollar a bottle. Score!
High-Fructose Public Relations
Nutrition experts are battling sugar industry trade groups over over public information about the health hazards of sugar, high-fructose corn syrup (HFCS) and other caloric sweeteners. Nutrition experts say that the sweeteners added to soft drinks and countless other foods and beverages increase the risk of cardiovascular disease, and promote weight gain by adding empty calories to the average diet. Making matters worse for corn refiners, Pepsico is offering "Pepsi Throwback" and "Mountain Dew Throwback," two versions of the popular soda drinks made with "natural sugar" instead of HFCS, and sporting a "rad vintage look." But HFCS manufacturers say their products don't cause health problems or weight gain. To make their point, the Corn Refiners Association (CRA) is running a series of TV ads aimed at boosting the image of HFCS and convincing people that they are misled by marketing tactics that imply that products labeled "high-fructose corn syrup-free" are healthier than products with HFCS. CRA also launched sweetsurprise.com, a Web site featuring photos of cute, slender, healthy-looking kids and families happily eating, drinking and riding bikes. The site touts the benefits of HFCS and has articles countering claims that HFCS has any relationship to obesity and other health problems.
Organized Campaigns to Cyber-Bully Climate Scientists?
Steve Milloy on Fox NewsClimate scientists increasingly report that they have become targets of cyber-bullying, saying threats and hatred pour into their email inboxes whenever they appear in the press or media. The emailers call the scientists cheaters, frauds, scumbags and worse. Australian academic Clive Hamilton speculated in a news column that purpose of this cyber-bullying is to upset and intimidate the targets, making them reluctant to participate further in the climate change debate. Most of the e-mails seem to be the work of frustrated individuals who simply want to rant, but some appears to be coming from coordinated campaigns. Scientists say people appear to be taking cues from influential anti-climate change advocates like Rush Limbaugh, Glenn Beck and the Web site ClimateDepot.com. Kevin Trenberth, head of the Climate Analysis Section of the National Center for Atmospheric Research -- who has received 19 pages of hate email just since November -- says that the most dispiriting aspect of the e-mails is that facts seem to no longer hold any weight in the public debate. He observes that the nature of public discourse, be it climate change or health care, has changed; information that does not fit peoples' worldview is now discounted or rejected. Richard Littlemore of DeSmogBlog says the cyberbullying starts with paid campaigners like Marc Morano, Executive Director at ClimateDepot.com, and Steven J. Milloy of JunkScience.com. "They're the PR guys and they're in the game and taking money for what they do," he said.
Deceptive Big Bank Ads Will be Key to Election 2010
Even before a recent U.S. Supreme Court decision blew the lid off corporate campaign spending, it was clear that the big banks would be key players in the 2010 election cycle.
Unemployment will remain high, and so will resentment against the banks -- a volatile combination that will encourage savvy members of Congress to continue to fight for meaningful reform of the financial sector. While a major reform bill is winding its way though Congress right now, it only addresses aspects of the problem, leaving loose ends for reformers to pick up and pursue in 2011.
Citigroup Offers New "Pick Pocket" Derivative
According to trade magazine RiskNet, credit specialists at Citigroup are considering launching the first derivatives intended to pay out in the event of a financial crisis. These types of derivatives function like an insurance policy, allowing parties to hedge against risk. “I believe it will reduce the systemic risk in the industry, akin to how the advent of swaps means people don't worry about interest-rate exposures any more -- they just pay a fee to hedge it," said a Citi spokesperson. In truth, such a derivative is only as good as the institution selling it. Fancy derivatives called “credit default swaps” sold by AIG were critical to bringing down the global economy in the 2008 crisis. Citi is a zombie bank with boatload bad assets on its books. Because it is “too big to fail” and has been bailed out over and over again by the American taxpayer, it is betting that taxpayers will come to the rescue again during the next crisis and make good on these derivatives. So lets call these derivatives what they are: “pick pocket swaps.” Citi is kindly offering to pick the pocket of the American taxpayer in the eventuality of a new financial crisis.
The "AB 32 Implementation Group": A Wolf in Green Clothing
In 2006, the California legislature passed AB 32, the "Global Warming Solutions Act," which requires the state to bring its greenhouse gas emissions down to 1990 levels by the year 2020. Since then, a coalition with the helpful-sounding name the "AB 32 Implementation Group" has appeared, claiming to represent green businesses and a broad section of California interests focused on global warming regulations. The Implementation Group's Web site features photos of white clouds and flowers, and the organization is being managed by a big public relations firm, Woodward & McDowell. In truth, the Group actually represents 22 of California's biggest carbon polluters (as ranked by the California Air Resources Board), and, according to environmentalists and lawmakers, is engaged in a steady campaign to undermine the Global Warming Solutions Act of 2006. Even some of its own member businesses were surprised to learn that the group was trying to negatively impact the global warming law. The PR firm Woodward & McDowell has a history of working with the tobacco industry to defeat clean indoor air laws and working with polluting industries to defeat environmental measures. In the 1990s, it helped defeat California's Proposition 128, also known as "Big Green," which would have enacted a number of environmentally-friendly measures related to pesticides, water quality and old-growth forests. The Group's co-chair said in an interview that she supports suspending AB 32, saying "It will add significant costs to manufacturing, particularly in the electricity side." A chief sponsor of the Group is California's Chamber of Commerce, and its membership includes the Western States Petroleum Association, which represents ExxonMobil, Shell, Chevron, Tesoro, Valero and BP.
Wall Street Fights Back
A group of pinstriped traders, upset with the bank-bashing rhetoric emanating from Washington, launched a Wall Street defense campaign the same morning that Treasury Secretary Tim Geithner was being grilled by Congress. According to Crain’s business magazine, the traders vowed to fight against further bank regulation and defend their right to “create wealth for the people.” The group rallied about 150 folks across from the New York Stock Exchange. According to the New York Times: “The fact that virtually all of the virtually all-male attendees wore suits and ties did make the gathering perhaps the best-dressed rally in history.” The feisty defenders of the Wall Street status quo kicked off their protest not on the street, but in the comfortable offices of John Thomas Financial, a three-year-old investment house. As CEO Thomas Belesis explained: “It’s cold out.” The event appeared to be a thinly-veiled campaign rally for Bruce A. Blakeman, a Long Island Republican lawyer running for the United States Senate who contributed: “My friends, we can’t kill the goose that laid the golden egg.” To follow the antics of these reverse Robin Hoods visit Restore Wall Street.
This Week in Banking: Root Canals, Rhetoric or Real Reform?
The debate over banks and banking came front and center this week. In his toughest language yet, President Barack Obama vowed to veto financial reform legislation that is not tough enough on Wall Street. "The lobbyists are already trying to kill it," Obama told Congress in his State of the Union address. "Well, we cannot let them win this fight.
Wal-Mart's Hidden Cashroots Advocacy Exposed in Chicago
Wal-Mart creates front groups such as Working Families for Wal-Mart and also hires hidden public relations operatives to create the appearance of grassroots support. Kevin Robinson of Chicagoist.com, a Web site about Chicago, reports that in Chicago, support for Wal-mart
"... is being manufactured by the Chicagoland Chamber of Commerce, a local PR powerhouse, and by Wal-Mart itself. A few weeks ago, a series of posts that I wrote attracted the attention not only of our regular readership, but also people that don’t normally visit our site on a regular basis. One reader in particular, going by the login 'Chatham,' took issue with the subject matter of the posts, but also with the arguments that Wal-Mart opponents have made. ... I checked out the URL that was associated with Chatham’s comments (OurcommunityOurChoice.com) and discovered it's a website promoting the opening of a Wal-Mart in Chatham ... . Then I looked up the IP address and found the comments were made from an IP address associated with Serafin and Associates ... the Chicago-based consulting firm that Wal-Mart has retained to manage its public relations campaign in Chicago. That includes push polling done last summer in Chicago. ... Michael Mini, the Government Relations Director at the Chicagoland Chamber of Commerce ... told me that Wal-Mart is indeed a member of the Chicagoland Chamber of Commerce ... I asked him if he was familiar with Serafin and Associates. 'Yes, we have worked with them in our strategy sessions. We’ve worked with [Thomas] Serafin and his team.' When I told him that our site had gotten comments from the email address that led me to him and asked if he knew that it was being used to comment on blogs, he said 'no, not that I’m aware of.' Are you surprised that an IP address from Serafin was being used that way? 'No, not in particular.' Why not? 'I really can’t comment without looking into it further.' ... While Wal-Mart certainly has the right make its case to Chicago, the way they’ve gone about this -- creating a fake community group that purports to represent a community's residents and interests - is sneaky and underhanded."
Openly Gay Owner of Indiana PR Company Invited to Attend State of the Union Address
The White House has invited a special guest to attend President Obama's State of the Union address: Trevor Yager, the openly gay founder and co-owner of TrendyMinds, a successful advertising and public relations firm based in Indianapolis, Indiana. The President will feature the agency for its growth and charitable contributions in 2009, and as an example of a business that has benefited from White House policies. TrendyMinds grew by over 200 percent during 2009, doubled the number of people it employs, gained 15 new accounts and awarded $50,000 worth of in-kind work to eight nonprofits, all at a time when many businesses were barely scraping by, or going out of business entirely. Huffington Post Editor Bill Browning attributes TrendyMinds' success to the Obama administration's "welcoming climate for small business, including many initiatives under the Recovery Act." TrendyMinds is a National Gay and Lesbian Chamber of Commerce (NGLCC) certified gay-owned business. The NGLCC submitted Yager's name to the White House as a possible guest for the speech. First Lady Michelle Obama chose Yager and his business to attend the talk.





