obesity

Listen to this week's edition of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at the type of attacks Barack Obama can expect, PR firms' involvement in the crisis in Zimbabwe, and cross marketing of bottled water and video games. In "Six Degrees of Spin and Fakin'," we look at the client list of global marketing giant Young and Rubicam. The Weekly Radio Spin is freely available for personal and broadcast use. Podcasters can subscribe to the XML feed on www.prwatch.org/audio or via iTunes. If you air the Weekly Radio Spin on your radio station, please email us at editor@prwatch.org to let us know. Thanks!

To promote its bottled water for children, Nestle has "signed on as a strategic partner" for the launch of "Active Life: Outdoor Challenge," a Namco video game for the Nintendo Wii that will be released in September. Nestle's "Aquapod" water comes in a rocket-shaped bottle, and is marketed to "families with kids aged 6 to 11." The increased scrutiny of the link between soft drinks and childhood obesity led to the creation of bottled water for kids. But, after spending "billions to get children to crave their sugary-sweet, colorful drinks," the beverage industry must now figure out "how do we get kids to prefer water," as Nestle Waters' director of youth marketing pointed out. The "Active Life" game may help insulate both "the video-game and beverage industries from criticism that they contribute to childhood obesity," notes Advertising Age. The Nestle / Namco deal includes one million bottles of Aquapod with branded packaging promoting "Active Life," and coupons for Aquapod water in the video game box. However, there won't be ads inserted into the game itself.

The Corn Refiners Association launched an 18-month, $20 to $30 million public relations and advertising campaign "to convince consumers that HFCS [high-fructose corn syrup] isn't the evil it has been made out to be." The industry group is running ads in major newspapers -- under the banner "time for a little food for thought" -- that say HFCS has the "same natural sweeteners as table sugar and honey." The campaign, which was created by the Omnicom Group firm DDB, also includes television and online ads and "phone and in-person conversations with influential mommy bloggers." The Corn Refiners Association "has been trying to counter the bad publicity around HFCS since 2004," but concluded it "could no longer afford to rely on simple grass-roots marketing tactics such as talking with nutritionists and doctors." Major food and beverage producers, such as Kraft, are now promoting products as HFCS-free. The American Medical Association recently concluded that HFCS "doesn't appear to contribute more to obesity than other caloric sweeteners," but called for "further independent research."

Companies, government bodies and not-for-profit organizations have been using video news releases (VNRs) in Australia since 1995, reports Sally Jackson. The practice began when former journalist turned public relations executive Jonathan Raymond started an Australian affiliate of Medialink, the U.S.-based VNR producer. Jackson noted that the Australian media's practice of using VNRs "receives little attention" and "TV news bosses are keen to downplay their use of VNRs." Raymond scoffs at these denials. "Our material is used in 99 per cent of cases," he told Jackson. Recent examples of VNR use in Australia include a network broadcast that relied on footage supplied by drugmaker Eli Lilly to promote its erectile dysfunction drug, an item extolling meat pies, and a plug for an anti-obesity drug.

"Dishes targeted to health-conscious consumers at popular chains such as Chili's, Taco Bell and Applebee's contained as much as twice the calories and eight times the grams of fat than the restaurants claimed in their published nutrition information," reports Isaac Wolf, citing research done in eight cities by television stations affiliated with the Scripps media chain. The worst offender was the Macaroni Grill, a restaurant chain owned by Brinker International. Its "Pollo Margo Skinny Chicken" was supposed to have 500 calories but actually had 1,022, with 49 grams of fat rather than the promised 6. "People have a right to know what's in their food," said Margo Wootan of the Center for Science in the Public Interest. "How can you exercise personal responsibility and make an informed choice if you don't have basic information?"

How does a mother explain to her children why she's having a breast augmentation, a tummy tuck or a nose job? Help is on the way -- a new book for kids about plastic surgery, My Beautiful Mommy. The story features a handsome, musclebound, superhero-type male doctor and a Mommy who says that as she got older, she couldn't fit into her clothes any more. Mom explains to her child that the doctor is going to help her fix all that. Mom comes home after surgery looking slightly bruised and bandaged, but with fuller, higher breasts. The text of the book doesn't mention breasts, though; only Mom's "tummy." Michael Salzhauer, the plastic surgeon who wrote the book, said, "The tummy lends itself to an easy explanation to the children: extra skin and can't fit into your clothes. The breasts might be a stretch for a six-year-old."

The February 2008 newsletter of the Obesity Society supports a new rule from the New York City's health commisssioner requiring restaurants to publish information about the number of calories in their food, but apparently the society's president, Dr. David B. Allison, hasn't gotten the word. The New York State Restaurant Association, which is suing to block the new rule, hired Allison to write an affidavit arguing against it, on grounds that if people know how many calories are in the food they eat, they actually might get fatter. The Center for Consumer Freedom, a notorious front group for the restaurant industry, has also thrown its weight against the rule, complaining that "the food cop campaign will plaster our nation's menus with warning labels."

Major food companies are planning "to halt advertising junk food to children under 12 throughout Europe," but in the U.S., McDonald's has found "a nifty way to reach kids ... advertise on report cards." The fast food giant "picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, [Florida], in exchange for a Happy Meal coupon on the card's cover." The promotion is an apparent violation of the Better Business Bureau's Children's Food and Beverage Advertising Initiative, which McDonald's joined last year. Initiative members agree "to limit advertising to children under 12 and focus on better-for-you options." In other advertising news, a New York billboard for an A&E television show "uses technology ... that transmits an 'audio spotlight' from a rooftop speaker so that the sound is contained within your cranium." A&E deemed the "creepy" voices-in-your-head effect perfect for the show, which is about ghosts. But Gawker asked, "How soon will it be until in addition to the Do Not Call list, we'll have a Do Not Beam Commercial Messages Into My Head list?"

By Judith Siers-Poisson

John Stauber and I attended a special pre-release campus screening in Berkeley, CA of "Fast Food Nation," the film based on Eric Schlosser's groundbreaking 2001 bestseller. In the book, Schlosser documented the links between exploitation of migrant workers, the meatpacking industry, fast food consumption, and the manipulation and outright toxicity of much mass-produced food.

Eric Schlosser

By Jonathan Rosenblum