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Spin of the Day: May 14, 2008May 14, 2008No Rush to Protect the PublicTopics: advertising | corporations | health | marketing | pharmaceuticals | politics | science | U.S. Congress | U.S. government
Some U.S. Congresspeople want to limit direct to consumer marketing of drugs. Rep. Bart Stupak is head of the U.S. House of Representatives Energy and Commerce investigative panel. At a hearing to discuss specific ads by Pfizer, Johnson & Johnson, Merck and Schering-Plough, Stupak said that "It appears that we need to enforce significant restrictions on DTC (direct-to-consumer) ads to protect American consumers from manipulative commercials designed to mislead and deceive for the profit of pharmaceutical companies." Referring to the fact that other than New Zealand, the U.S. is the only country to allow direct to consumer advertising of drugs he added, "Pharmaceutical companies should consider it a privilege to be allowed to air DTC ads in this country. We should make sure that pharmaceuticals companies conduct themselves responsibly." The ranking Republican on the committee, John Shimkus of Illinois, said that since the Food and Drug Administration was just recently given oversight of drug ads, it is too soon for congressional intervention. But as CMD has reported previously, there is significant concern as to whether the FDA and other government agencies are able and willing to stand up to industry and government pressure. Philip Morris in the Driver's Seat on FDA Tobacco BillTopics: corporate campaigns | corporations | ethics | health | human rights | issue management | lobbying | public relations | race/ethnic issues | social justice | tobacco
Big Push for Big OilTopics: advertising | corporations | public relations
Faced with a national outcry over the high price of gasoline and soaring profits for energy companies, the American Petroleum Institute has launched a multimillion-dollar PR and advertising campaign to convince the public that "rising energy prices are not the producers' fault and that government efforts to punish the industry, especially with higher taxes, would only make pricing problems worse," reports Jeffrey H. Birnbaum. Consumer groups such as the Consumer Federation of America are complaining that the industry "is using its outlandish profits to make even more money, and that its advertisements use statistics selectively." |
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