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Spin of the DayMay 16, 2008Nestling into the British GovernmentTopics: children | corporate social responsibility | corporations | ethics | health | international | lobbying | politics | women
Shinawatra's Own GoalTopics: issue management
Former Prime Minister of Thailand, Thaksin Shinawatra, has called in the founder of of the U.K-based PR firm, Bell Pottinger, Tim Bell, to help rebuild his image. Shinawatra, who bought the Manchester City soccer club last year, has infuriated supporters, players and board members by signaling his intent to dump the popular club manager, Sven-Goran Eriksson. Players recently canvassed the possibility of boycotting a promotional tour of Thailand. PR Week reports that Shinawatra relied on a PR campaign to help puff his image when he first bought the club. "Many fans were won over earlier this season by a dizzying round of star signings and Shinawatra clips on You-Tube, including one of him attempting to sing Blue Moon. Shinawatra was soon known as ‘Frank Sinatra' by the City fans, a name conjured up by the PR team to soften his image," David Quainton reports. May 15, 2008Chart(er)ing a New Course for Invasion of PrivacyTopics: advertising | arts/culture | corporations | ethics | internet | marketing
Charter Communications, one of the largest Internet Service Providers (ISP) in the U.S., recently sent letters to some of its 2.7 million customers with details of a new initiative. "Charter is billing its new web tracking program as an 'enhancement' for customers' web surfing experience. ... The pilot program is set to begin next month. 'Browsing the web can become more like flipping through your favorite magazine, where you see ads that are appealing to you and enhance your enjoyment and the utility of the experience,' the company's letters read." Charter says that it is piloting the program in four of its markets: Ft. Worth, Texas; San Luis Obispo, California; Oxford, Massachusetts, and Newtown, Conneticut. The "enhancement" will be difficult to refuse. "Users can opt out of the system, but have to give their full name and address to get an opt-out cookie. The process would have to be repeated for every browser on every computer in a home to block the service, and would have to be reset if cookies are ever deleted." Wired's Ryan Singel says the plan "effectively turns the ISP into the ultimate third-party tracking network." Charter's plan is similar to one developed in the U.K. by Phorm, "a London company with alleged spyware roots." But consumer outrage in Britain has prevented any ISPs from putting it in place. And the Losers Are ... KidsTopics: arts/culture | children | corporations | health | marketing | media | tobacco
Bigger Isn't Always BetterTopics: advertising | media | politics | propaganda | right wing | U.S. Congress | U.S. government | Election 2008
May 14, 2008No Rush to Protect the PublicTopics: advertising | corporations | health | marketing | pharmaceuticals | politics | science | U.S. Congress | U.S. government
Some U.S. Congresspeople want to limit direct to consumer marketing of drugs. Rep. Bart Stupak is head of the U.S. House of Representatives Energy and Commerce investigative panel. At a hearing to discuss specific ads by Pfizer, Johnson & Johnson, Merck and Schering-Plough, Stupak said that "It appears that we need to enforce significant restrictions on DTC (direct–to–consumer) ads to protect American consumers from manipulative commercials designed to mislead and deceive for the profit of pharmaceutical companies." Referring to the fact that other than New Zealand, the U.S. is the only country to allow direct to consumer advertising of drugs he added, "Pharmaceutical companies should consider it a privilege to be allowed to air DTC ads in this country. We should make sure that pharmaceuticals companies conduct themselves responsibly." The ranking Republican on the committee, John Shimkus of Illinois, said that since the Food and Drug Administration was just recently given oversight of drug ads, it is too soon for congressional intervention. But as CMD has reported previously, there is significant concern as to whether the FDA and other government agencies are able and willing to stand up to industry and government pressure. Philip Morris in the Driver's Seat on FDA Tobacco BillTopics: corporate campaigns | corporations | ethics | health | human rights | issue management | lobbying | public relations | race/ethnic issues | social justice | tobacco
Big Push for Big OilTopics: advertising | corporations | public relations
Faced with a national outcry over the high price of gasoline and soaring profits for energy companies, the American Petroleum Institute has launched a multimillion-dollar PR and advertising campaign to convince the public that "rising energy prices are not the producers' fault and that government efforts to punish the industry, especially with higher taxes, would only make pricing problems worse," reports Jeffrey H. Birnbaum. Consumer groups such as the Consumer Federation of America are complaining that the industry "is using its outlandish profits to make even more money, and that its advertisements use statistics selectively." May 12, 2008Green Marketing, Greenwashing and Bitter Eco Villains - What's A Corporation to Do?Topics: cause-related marketing | corporate social responsibility | corporations | environment | marketing
Adweek has an interesting article examining environmental corporate social responsibility in light of the latest consumer survey data designed to help companies profit from green marketing. They caution corporations to "realize they're swimming against a turbid current of anti-corporate sentiment. ... This is the backdrop against which greenwashing has become a household word among eco-activists. And it threatens to become part of ordinary consumers' vocabulary as well. ... When you learn that a brand you use" is greenwashing, "it's like getting a holiday card that says a donation has been made in your name to a cause you dislike." On the other hand, a new TNS survey finds what some might call a 'bitter' market segment who do "not respond well to green messaging." These so-called Eco Villiains are "predominantly Midwestern, middle-income family-men in small to mid-sized metro areas. Eco Villains do not believe in global warming, disdain eco-conscious products and suspect that environmental media coverage is propaganda." DCI Group's Work for Burma's Dictators Embarrasses John McCainTopics: democracy | human rights | international | issue management | public relations | war/peace | Election 2008
Doug Goodyear, the CEO of the Washington D.C. PR and lobbyshop, DCI Group, was selected to manage the forthcoming Republican National Convention (RNC), in St. Paul, Minnesota, because of his "management experience and expertise," a spokeswoman for John McCain said. Michael Isikoff reported in Newsweek that in 2002 DCI was paid $348,000 to represent Burma's military junta. "It also led a PR campaign to burnish the junta's image, drafting releases praising Burma's efforts to curb the drug trade and denouncing 'falsehoods' by the Bush administration that the regime engaged in rape and other abuses," Isikoff reported. Goodyear defended the company's work: "It was our only foreign representation, it was for a short tenure, and it was six years ago," he said. Shortly after the story broke, the RNC issued a media release quoting Goodyear stating he had resigned "so as not to become a distraction in this campaign." DCI's other clients have included Exxon, Google and AT&T. May 10, 2008Like Taking Candy from a BabyTopics: children | corporations | internet | marketing
Consumer Reports Webwatch and the Mediatech Foundation have published a study of how young children interact with the internet, warning that "Publishers of many major children's Web sites should do a better job disclosing sales and advertising information to parents, especially as more kids at younger ages go online to play and meet friends." The study asked families to keep journals and use video cameras to track the way their children used sites such as Club Penguin, Webkinz, Nick Jr. and Barbie.com. (They've posted some of the footage on YouTube, where you can watch it yourself.) It found that children as young as two years old are surfing the web and observed "repeated examples of attempts to manipulate children for the sake of commerce. ... We believe publishers of children's Internet content need to be reminded they are dealing with an audience that thinks differently than adults. Considering how easily millions of adults are regularly fooled by offers of 'free credit reports,' deceptive advertising, and 'order before midnight' commercials, we think it is unreasonable and irresponsible to subject children to the same hard-sell tactics." Contractors Gone Wild, Media Gone MissingTopics: corporations | ethics | Iraq | journalism | U.S. Congress
Bruce Falconer is calling out the mainstream media for ignoring the disturbing testimony that dominated recent U.S. Senate hearings into corruption by private contractors in Iraq. The testimony came from whistleblowers Frank Cassaday, Linda Warren (both former employees of Kellogg Brown and Root) and Barry Halley (who worked in Iraq for Worldwide Network Services, the Sandi Group and CAPE Environmental Management.) They told stories of widespread theft of materials and supplies needed by soldiers, looting Iraqi treasures (in one case melting down Iraqi gold to make cowboy spurs), and a prostitution ring run by the manager of a "major defense contractor," which led to the death of a colleague whose armored car was diverted "to transport prostitutes from Kuwait to Baghdad." Cassaday, Warren and Halley say they were punished and harassed when they tried to alert their companies to these abuses. Aside from Mother Jones, the only news outlet to file a report on their testimony was David Ivanovich of the Houston Chronicle, although a transcript of the hearings is available on the Senate's website. May 9, 2008Where There's PR Smoke, There's Grassfire.org, DudeTopics: astroturf | environment | front groups | global warming | public relations | right wing | science
Columnist Dimitri Vassilaros received a news release about a grassroots "petition to stop climate alarmism" and attacking Al Gore's work. He checked it out and found that "for an organization that claims 'we are grassroots to the core,' Grassfire.org acts as if it is hiding a lot of Astroturf. The politically conservative nonprofit is happy to talk about its worthy online petition campaigns," but is "very tight-lipped about talking about itself. ... The Maxwell, Iowa, address for donations to the grassroots organization is clearly displayed on its Web site. But its 2006 IRS 990 form states its address is Bethesda, Md., near Washington, D.C." The SourceWatch article on Grassfire revealed its relationship to Craig Shirley and his "slick Washington-area PR firm, Shirley & Banister Public Affairs. ... When asked a few times about the organization's finances, [Grassfire's] Mr. De Jong first said he didn't know the size of the organization that he speaks for. He also said he 'could ask around' about that 990 form. When I offered to ask the bookkeeper for him, De Jong said, 'She will call, dude. Relax. I'll take care of it for you. I am a man of my word.' As of Thursday noon, no one had called this dude." Colombia Seeks UK PR HelpTopics: human rights | international | issue management | lobbying | public relations
The Colombian government -- which is dogged by controversy over its human rights record -- is seeking help from British PR firms to help promote a "modern" image amongst journalists and politicians. Colombia's deputy head of mission in the UK, Andelfo Garcia, told PR Week that "the stereotype of Colombia is not right. We are a growing country with a good story to tell. We need someone to help us reach out to the UK media, its politicians and its businesses." The UK-based Colombia Solidarity Campaign and other groups have shone the spotlight on Colombia's poor human rights record. In the U.S., Colombia has hired Johnson, Madigan, Peck, Boland & Stewart and Andrew Samet from Sorini, Samet & Associates to help lobby the U.S. Congress to pass the U.S. - Colombia Free Trade Agreement. In early April, Colombia terminated its contract with the PR firm Burson-Marsteller, after taking exception to comments by its CEO, senior Hillary Clinton campaign adviser Mark Penn. May 8, 2008Ohio Governor Snuffs out Ohio Anti-Smoking Foundation
The True Story of a Bogus BlogTopics: education | ethics | guerrilla marketing
Writing for AdWeek, Andrew Adam Newman reports that a deceptive PR campaign on behalf of the Coach bag company has become "the latest illustration of how a buzz-seeking stunt may backfire." Led by Paul Werth Associates, an Ohio PR firm, the "International AntiCounterfeiting Campaign" (IACC) sought to discourage people from buying knockoff handbags. As part of the campaign, Coach persuaded Hunter College in New York to offer a public relations class which invented a fictional student named "Heidi Cee." They created blog postings, a YouTube video and MySpace pages in which Heidi Cee complained that she had been ripped off when she bought a fake Coach handbag. The campaign also claimed that counterfeit products are linked to criminal activity, child labor and terrorism. The revelation that Heidi Cee was a counterfeit herself has drawn criticism, and college officials and Coach are now trying to distance themselves from the fakery. These denials drew scoffs from Sarah El-Edlibi, one of the students who participated in the class. According to El-Edlibi, "the entire PR team from Coach was in the class" egging the students on. "We were supposed to be working for Coach, who was the client, and they really liked the idea of making someone fake. If they had some ethical issues with it, they should have said so. If there was anybody who could have stopped it, it would have been Coach." Pill Shills and Marketing IllsTopics: advertising | corporations | front groups | health | media | pharmaceuticals | public relations | science | U.S. Congress
MoveOn and Fenton PR Launch Liberal Advertising ConsortiumTopics: advertising | left wing | marketing | media | politics | propaganda | women | Election 2008
AdAge reports that Fenton Communications and its client MoveOn.org have announced a politically liberal advertising consortium using corporate advertising executives and firms to "help change the playing field this year. ... At the moment it will go after presumptive Republican nominee Senator John McCain. ... [David Fenton] said the team would work for a variety of causes, not just MoveOn.org. Fenton also handles public relations for Global Green; Friends of the Earth; Bono's One Campaign; Refugees International; and Human Rights Watch, among others. 'Right now, the idea is to help win the election and talk about issues on [sic] global warming and women's rights,' he said." MoveOn's political strategist Tom Matzzie and its founder Wes Boyd also founded Campaign to Defend America, currently running advocacy TV ads against John McCain. May 7, 2008Preying on Smokers Who Want to QuitThe U.S. Federal Trade Commission is suing NextClick Media, Inc., an Internet advertising company, over Web sites they operate that offered "free 10-day trials" of an herbal stop-smoking patch called "Nicocure," "Stop Smoking 180" and "Zero Nicotine." The sites claimed the product worked better than nicotine patches and had a "97% success rate." People who signed up for the "free trial" got a 30-day supply instead of a 10-day supply, then were told they had to pay for all 30 days if they chose to keep it. If they returned the product, they were assessed a $7.95 restocking fee. People who agreed to the "free trial" also found themselves enrolled in a "continuity program" that automatically billed their credit or debit card a monthly charge of up to $99.95 until they canceled. Customers found contacting the company to get out of the arrangement nearly impossible. None of the costly terms of the "free trial" were disclosed on the company's Web sites. After the FTC sued the company, NextClick agreed to halt its deceptive practices. Mad Cows Coming Home to RoostTopics: agriculture | animal rights | food safety | health | international | mad cow disease
The New Whopper: Burger with a Side of SpiesTopics: activism | corporate campaigns | corporate social responsibility | democracy | ethics | human rights | labor | secrecy | social justice
Author Eric Schlosser editorializes about "the growing threat to civil liberties posed by corporate spying," citing Burger King Corporation's spying on the Student/Farmworker Alliance and the Coalition of Immokalee Workers through Cara Schaffer and her private security firm, Diplomatic Tactical Services. "The Bill of Rights was adopted to protect Americans from the abusive power of their government. I've come to believe that we now need a similar set of restrictions to defend against irresponsible corporate power. Today companies like Wal-Mart and ExxonMobil have annual revenues larger than the entire budgets of some states, and they employ former agents from the F.B.I., the C.I.A. and the Secret Service to do security work," Schlosser writes. "John Chidsey, the chief executive of Burger King, knew about the use of Diplomatic Tactical Services. Mr. Chidsey should get a chance to raise his right hand and tell members of Congress why he thinks this sort of behavior is acceptable." Meanwhile, Burger King says it is "investigating online postings made by one of its vice presidents vilifying the Coalition of Immokalee Workers," reports the Fort Myers News-Press. Heartland Takes their Skepticism North of the BorderTopics: children | corporations | education | environment | front groups | global warming | international | lobbying | science | think tanks
May 2, 2008More Pentagon Propaganda, OnlineTopics: democracy | international | internet | journalism | propaganda | U.S. government | war/peace
As part of its plan to expand online "information operations," the Pentagon is launching "a global network of foreign-language news websites ... and hiring local journalists to write current events stories and other content that promote U.S. interests," reports Peter Eisler. The Pentagon launched Matawani.com last year, an Arabic-language site with Iraq news; other sites are being developed for Asian and Latin American audiences. Like the Pentagon's older "news" sites, aimed at North Africa and Southeast Europe, the new sites only disclose U.S. Defense Department involvement on a single page reached via a small "about" link at the bottom of the site. The goal of the Pentagon's "Trans Regional Web Initiative" is to launch "a minimum of six" websites run by regional U.S. military commands. Assistant Secretary of Defense Michael Vickers said, "Our adversaries use the Internet to great advantage," so the Pentagon must counter their messages with "truthful information, and these websites are a good vehicle." Harvard University's Marvin Kalb called the websites "deliberate deception" that "weakens the image of journalism as an objective bystander." Industry Encourages More Regulation, USDA DeclinesTopics: agriculture | animal rights | corporations | food safety | mad cow disease | politics | science | U.S. government
The Great Stonewall of ChinaTopics: democracy | international | journalism | media | politics | secrecy
Scandal, What Scandal?Topics: democracy | ethics | Iraq | issue management | journalism | media | politics | propaganda | public relations | pundits | secrecy | third party technique | U.S. government | war/peace
Almost two weeks after the New York Times reported on the Penatgon's military analyst program to sell controversial policies such as the invasion of Iraq, the broadcast television news outlets implicated in the program are hoping to tough out the scandal by refusing to report it. Media Matters of America (MMA) reports that, according to a search of the Nexis database, "the three major broadcast networks -- ABC, CBS, and NBC -- have still not mentioned the report at all." In contrast, they note, on April 28 all three reported on the controversy over a photo of scantily-clad Miley Cyrus, the star of Disney Channel's Hannah Montana program. "ABC devoted about two and a half minutes to that story, while CBS and NBC each devoted about two minutes to it," MMA reported. The Pew Excellence in Journalism project has a chart showing that " there was virtually no mainstream media follow up to The Times’ expose" with the only national TV coverage being the introduction segment and live debate featuring CMD's John Stauber on the PBS NewsHour. Meanwhile, Congresswoman Rosa L. DeLauro and three dozen colleagues sent a letter to the Department of Defense Inspector General calling for an investigation of this "propaganda campaign aimed at deliberately misleading the American public." May 1, 2008Brits on the Lookout for GreenwashingTopics: advertising | corporate social responsibility | corporations | environment | global warming | international | marketing | public relations
Lobbying: A Recession-Proof IndustryTopics: corporations | democracy | international | lobbying | U.S. Congress | U.S. government
NPR Acknowledges Pentagon Propaganda ControversyTopics: democracy | ethics | Iraq | issue management | journalism | politics | propaganda | public relations | pundits | third party technique | U.S. government | war/peace
One of the over 75 pundits revealed by the New York Times as being part of the Pentagon military analyst program was Robert H. Scales Jr. In 2003, Scales founded a defense consulting firm, Colgen, which lists both National Public Radio (NPR) and and Fox News as clients. NPR's Ombudsman, Alicia C. Shepard, wrote on her blog that since February 2003 Scales "has been on NPR 67 times, most often (28 appearances) on All Things Considered (ATC). The latest was March 28, when he gave ATC listeners an assessment of the fifth anniversary of the war. ... Only once in December 2006 was Scales' relationship to Colgen mentioned." While 40 NPR listeners protested against any further use of Scales, Shepard disagreed. "Rather than toss Scales off the air and lose his practical and scholarly knowledge of the Army, in the future NPR should always be transparent and identify him as a defense consultant with Colgen," she wrote. NPR also developed new guidelines for "vetting guests" which state, "Ask the guest if he/she has any conflicts of interest." Meanwhile, Editor & Publisher notes "the news chiefs and on-air hosts at CNN, FOX, ABC, NBC, and CBS, have had little reaction," apparently hoping it all blows over. |
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The Politics and PR of Cervical CancerA four-article series by CMD's Associate Director, Judith Siers-Poisson. Upcoming events |